DISCOVER 
Interactive Article

Real money stories. Real people. Real ways forward

Partnership

Yahoo Finance

Sector

Products • Finance • Lifestyle

Concept

Discover needed to move past transactional noise and into the human reality of money. Money anxiety is universal, but we suffer alone because we're afraid to speak.

This interactive article layers financial stories on top of each other—visual proof that you're not alone and that no two paths are the same. It's not clever journalism, it's an exercise in public, mutual vulnerability. Permission to be honest about the mess. Because until you acknowledge the mess, you can't clean it up.

Users don't just read about financial struggle—they walk through it alongside real people. This empathetic pathway shows you that your struggle is shared, your path is valid, and trust forms not from promises, but from recognition.

Strategy

Treat financial health as a human story rather than a math problem, positions Discover as an empathetic partner in a journey rather than a transactional service provider. 

Role

Associate Creative Director: Concept, Layout

Impact

Layout System

Each story layers onto the last, creating visual proof that debt isn't failure—it's one chapter in a larger life being built.

Users see themselves somewhere along these timelines: in the setback, the struggle, the turning point, the resolution.

And crucially, they see they're not alone. When multiple paths exist together, the message becomes undeniable: you're not broken, not uniquely failing. You're human, and there's a way forward.

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