Discover

An Interactive Article Comparing
Individual Financial Journeys

ARTD-C04-Device-034-1

Role 
Senior Art Director 

Client
Discover

Campaign
Discover Personal Loans

Type
Infographic

01. The Challange 

Create an immersive experience to help Discover breakthrough as a trusted, helpful debt consolidation lender and achieve financial health that reaches substantial exposure and engagement. 

 

02. The Solution

Offer a glimpse into how real people handle their finances and eliminate the stigma surrounding discussing money, making it easier for everyone to discuss—designed to quickly compare data points to show that every financial path is unique.  Combining data with narrative can simplify complex information and make it more accessible to our audience.  Stories define us and unite us.  

Money confessionals have become increasingly popular, and we wanted to put our spin on them by telling the stories A visual timeline that allows the user to experience the subject's journey. 

Creating a relatable and engaging narrative is critical to guide the audience through complex information.

Discover_Journey-Mock-Phone-1

Results

 
Page Views: 3x over benchmark

 

 
Time Spent: 1.3x over benchmark

 

Credits

 
Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 

Senior Art Director: Duane Bruton
Copy Editor: Anna Davies

 

Branded Projects

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