An Interactive Article Comparing
Individual Financial Journeys
Senior Art Director
Discover Personal Loans
01. The Challange
Create an immersive experience to help Discover breakthrough as a trusted, helpful debt consolidation lender and achieve financial health that reaches substantial exposure and engagement.
02. The Solution
Offer a glimpse into how real people handle their finances and eliminate the stigma surrounding discussing money, making it easier for everyone to discuss—designed to quickly compare data points to show that every financial path is unique. Combining data with narrative can simplify complex information and make it more accessible to our audience. Stories define us and unite us.
Money confessionals have become increasingly popular, and we wanted to put our spin on them by telling the stories A visual timeline that allows the user to experience the subject's journey.
Creating a relatable and engaging narrative is critical to guide the audience through complex information.
Page Views: 3x over benchmark
Time Spent: 1.3x over benchmark
Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies