Discover 

A Quiz Determining
Your Financial Personality

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Role
Senior Art Director 

Client
Discover 

Campaign
Discover Personal Loan 

Type
Quiz

01 . The Challenge

Create an interactive article to increase awareness and consideration for DPL for debt consolidation. 

 

02. The Solution

Financial reassurance is a commodity as debt anxiety has reached a cultural fever. This experience spotlights the need-to-knows for debt, minimizing shame and creating empowering content that allows readers the freedom to take on and tackle their debt. 

By leveraging Discover's brand and adapting it to Yahoo's interface, we created a soothing experience that raises awareness. The goal was to help people spend smarter, manage debt better, and save more to achieve a brighter financial future. Helping Discover breakthrough as a trusted, helpful lender for debt consolidation and achieving financial health. 


After taking the quiz, users get actionable tips on playing to their economic strengths.

Considering the stress money can bring, the quiz offers personalized results to give the user financial control. 

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The project proved successful, with an 85% completion Rate. 

Results

Page View 2.5x over benchmark  

The quiz completion rate was 85%, demonstrating that users were likely to finish once they interacted with the content. 

Credit

 
Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 

Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies

 

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