A Quiz Determining
Your Financial Personality
Senior Art Director
Discover Personal Loan
01 . The Challenge
Create an interactive article to increase awareness and consideration for DPL for debt consolidation.
02. The Solution
Financial reassurance is a commodity as debt anxiety has reached a cultural fever. This experience spotlights the need-to-knows for debt, minimizing shame and creating empowering content that allows readers the freedom to take on and tackle their debt.
By leveraging Discover's brand and adapting it to Yahoo's interface, we created a soothing experience that raises awareness. The goal was to help people spend smarter, manage debt better, and save more to achieve a brighter financial future. Helping Discover breakthrough as a trusted, helpful lender for debt consolidation and achieving financial health.
After taking the quiz, users get actionable tips on playing to their economic strengths.
Considering the stress money can bring, the quiz offers personalized results to give the user financial control.
The project proved successful, with an 85% completion Rate.
Page View 2.5x over benchmark
The quiz completion rate was 85%, demonstrating that users were likely to finish once they interacted with the content.
Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies