LaCroix

TASTES LIKE THIS SMELLS

LaCroix

The balance of humor and melancholy creates an experience of unrequited love that is all too familiar. In this short film, music forms the backdrop of a narrative about love. An immaculately dressed woman tries to get a man’s attention through increasingly frantic and expressive dance moves, but her efforts are fruitless: The man continues to ignore her. As she dances, the threat of death is ever-present. The man continues to ignore her. As she dances, the threat of death is ever-present.

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Name Teekay Here
Name Teekay Here

Lacroix tex mock

Craftsmanship Model (Hermes + Rolex + Loewe)

In this traditional playbook, craftsmanship is at the core of the brand and communications. Access comes in the form of rare goods, crafted by skilled artisans that only brands with a storied legacy can create. This sector is all about product, and those whose lifestyle reflects this brand’s ideals are given access to its goods and services.

Access: To the history, class, and most importantly: the product Communication Strategy: Romanticize the craft

lacroix quote

Craftsmanship Model (Hermes + Rolex + Loewe)

In this traditional playbook, craftsmanship is at the core of the brand and communications. Access comes in the form of rare goods, crafted by skilled artisans that only brands with a storied legacy can create. This sector is all about product, and those whose lifestyle reflects this brand’s ideals are given access to its goods and services.

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