VERIZON
Multimedia Editorial
A platform that makes technology invisible so the music and the moment can be heard the way they were meant to be
Partnership
Techcrunch
Sector
Entertainment • Products • Technology
Concept
During the pandemic, people didn't search Google for 5G speeds—they searched for when live music would return. The data revealed something deeper than nostalgia: they weren't missing concerts, they were missing aliveness. Verizon partnered with Mixhalo Audio to talk about what technology could restore, not what it could do.
I transformed Verizon's editorial presence into an archive designed like memory itself—modular, intimate, rewarding exploration. Video interviews capture the second a concertgoer realizes they are hearing what was intended, while standalone audio commentary from Mixhalo staff reveals how the invisible technology works.
Each piece stands alone but connects to something larger, demonstrating how Verizon and Mixhalo together connect individual moments into collective aliveness. The platform creates entry points that reward deeper exploration, carousel modules that hold complete stories, and navigation that feels like wandering through a record store instead of optimizing a feed.
Strategy
People don't remember the network. They will remember when it felt like the band was playing just for them.
Role
Associate Creative Director: Concept, Layout
Recognition
Pressboard Top 10: Industry Recognition 2020
Pressboard Winner: Best Branded Content in Q1 2020 Tactic: Thought Leadership.
Impact
Led to 2 more activations with Verizon. The best proof that work resonates isn't metrics—it's when the client asks you to do it again.
Layout Structure
I borrowed the visual language of ticket stubs and concert posters, using Verizon's new brighter palette and imagery to create something that transports you into the concert.
Each clip acts as a piece of a larger puzzle, coming together to tell the story of Mixhalo's relationship with their audience and their shared love of music. The design system serves these stories, providing an adaptable framework that lets each narrative unfold while maintaining a cohesive whole.
The result positions Verizon and Mixhalo not as a technology showcase, but as curators of the unrepeatable moments that make us human.
Credits
Executive Creative Director
UX Design Director
Copy Editor
Illustrator
Producer
Brian Lightbody
Brad Mead
Anna Davies
Sinelab
Blair Rayner
LinkedIn
Info@duanebruton.com
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