DISCOVER
An Interactive Article Comparing Individual Financial Journeys

The Challenge

Create an immersive experience to help Discover breakthrough as a trusted, helpful debt consolidation lender and achieve financial health that reaches substantial exposure and engagement.

The Solution

Offer a glimpse into how real people handle their finances and eliminate the stigma surrounding discussing money, making it easier for everyone to discuss. We designed this experience to quickly compare data points to show that every financial path is unique.  Combining data with narrative can simplify complex information and make it more accessible to our audience. Stories define us and unite us.

Role
Senior Art Director

Campaign
Discover Personal Loans

Type
Infographic

Results
Page Views: 3x over benchmark
Spent: 1.3x over benchmark

Money confessionals have become increasingly popular, and we wanted to put our spin on them by telling the stories on a visual timeline that allows the user to experience the subject's journey. 

Relatable and engaging narratives are powerful tools for unlocking understanding and igniting interest through complex information.

Credits

 
Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies