VERIZON
A Multimedia Activation Showcasing How 5G Powers the Future

The Challenge

Verizon struggled to show how 5G could be used beyond industry solutions. They needed help communicating its real-world applications and how it would enhance entertainment experiences in everyday life.

The Solution

Forget staring at your phone! We brought the experience to life, leveraging insights from top COVID-19 searches (think live entertainment and futuristic vehicles) to showcase the effectiveness of 5G technology through two exciting use cases: Mixhalo audio and Mcity's test field. We elegantly streamlined video management, interviews, and recordings, ensuring a seamless experience that embodied Verizon's fresh identity without compromising brand recognition. 

Role
Senior Art Director

Campaign
Fast Forward with 5G

Type
Audio and Illustration 

Results
The strategy won industry recognition with Pressboard Winner Best Branded Content Q1 2020, Client: Verizon 5G, Tactic: Thought Leadership.

Working with illustrator SineLab, we aimed to make an intro sequence people don't want to skip.

Condensing a complicated story into a simple user flow keeps the user engaged in the experience.

More 

Verizon Article 02: The Future of Auto 

Credit

 
Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
UX Design Director: Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies
Illustrator: Sinelab