MAILCHIMP
Photo Essay Showcasing Two
Small Businesses Journey to Success 

The Challenge

Struggling to attract small business owners, Mailchimp faced a critical challenge in igniting engagement with a new, untapped audience.

The Solution

We used custom photography and bespoke design elements related to business owners to draw in readers and give them a front-row seat to business owners' journeys. The interactive features enriched the reader's experience as they explored the profiles. We structured each profile into sections that helped present clear takeaways/advice points for readers from the featured small business.

Role
Senior Art Director

Type
Audio and Illustration 

Results
The successful campaign resulted in the client's renewal, showcasing the effectiveness of simple yet impactful subject-driven photo essays.

Yahoo's audience is people-first, making this story resonate.

The successful campaign resulted in the client's renewal, showcasing the effectiveness of a simple yet impactful subject-driven photo essay.

Photographer Cody Cutter and I aimed to capture the startup's authentic energy, grit, and warmth to showcase the determination of a small business.

Credits

Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Designer: Roemello Agjmurati
Producer: Skyler Finn
Copy Editor: Jess Dickerson
Photography: Cody Cutter

Work
Lab
About

DuaneBruton@gmail.com
Brooklyn, NY

DuaneBruton © 2023