EXPERIAN
A Trivia Game Testing
Your Credit Knowledge 

The Challenge

Amplify Experian's "New to Credit" initiative for the unscorable/credit invisible. Create engaging custom content that feels authentic to a GenZ audience. Drive awareness of Experian & Experian's products and reach a female demographic.

The Solution

Building credit begins with understanding how your credit history affects you. Experian’s "New to Credit" program aims to attract prospects and build trust through authentic voices and strategic placements. This experience successfully captured younger audiences with a mobile-first game approach. This quiz is made to provide personal results that people can relate to.

Role
Senior Art Director

Campaign
New to Credit

Type
Trivia

Results
This interactive article captured an engaged & interested audience, with a 71% quiz completion rate. Once someone started the quiz, they tended to be highly interactive within the experience and engaged through completion. 

Eye-catching animations and authentic aesthetics make this quiz engaging and fun for a youthful appeal.

Quizzes are a great way to learn something new about yourself, even if it's just discovering what kind of money saver you are.

The mobile-first strategy proved successful. 83% of our audience viewed this content on mobile and was 2.5x more likely to be seen by 18-20-year-olds.

Credits

 
Agency: Yahoo Creative Studio 
Executive Creative Director: Brian Lightbody
UX Design Director: Brad Mead
Senior Art Director: Duane Bruton
Designer: Roemello Agjmurati
Copy Editor: Anna Davies