MAILCHIMP
An Interactive Guide Showcasing
Tools That Take the Guesswork Out of Email Marketing
The Challenge
Showcase how Mailchimp takes the guesswork out of effective email marketing and guides small businesses toward making better marketing decisions, leading to better results.
The Solution
Our goal was to show the bespoke solutions marketers need when facing unique challenges to grow their businesses and optimize their email campaigns. Demystifying email marketing, we created a fun, interactive guide to Mailchimp's tools. Partnering with Sinelab, we used avant-garde visuals to simplify complex concepts, proving Mailchimp makes email marketing anything but boring.
Role
Creative Lead
Campaign
Guess Less, Sell More
Type
Illustration
Results
Engaging, visually stunning content surpassed benchmarks by 70%, proving its effectiveness in attracting and retaining users.
Every business is unique.
Problem-solving can be just as bespoke.
02. Customer Journey Builder
We See You Rollin’. Find your north star, chart a course, and then roll there in style on auto-pilot.
03. Campaign benchmarking
The Warm Embrace of Winning. A knit trophy cozy frayed at the ends and connected to a ball of yarn, showing you how success is made.
01. Send Time Optimization
Signed, Sealed, Delivered. This carrier pigeon knows the value of time and is ready to deliver, just like automated notifications.
04. Content Optimizer
Dangle the Carrot The ever-elusive carrot and its promise of a satisfying capture is made even more enticing when it’s jewel-encrusted.
05. A/B Testing
This or That? Fudge-y Ice Cream vs a Gooey Sandwich hangs in delicate balance on a scale only your audience can tip.
