MAX  ( formally HBO)

Audio Stories On the Black Experience Told in Their Own Words

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Role
Senior Art Director

Client
Max (formally HBO)

Campaign
Between the World and Me

Type
Audio and Illustration 

 

01. The Challenge

Drive awareness for the upcoming HBO series Between the World and Me.

02. The Solution

Leverage HuffPost's audience to engage with the stories and themes of the show. Through a multimedia content experience that created an emotional connection with engaged HuffPost readers.

Over a limited production window and scope with varying assets, we needed to regroup and distill the content to its most impactful point. At that turning point, we discovered the story's uniqueness was the individual voice and the power of them telling their stories, removing visual noise, clutter, and distractions.

The series features strong-painted portraits with a progressive spirit, utilizing bold typography and painterly brush strokes to convey truth and power.

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Despite publishing this content during the busiest weekend of the year (Thanksgiving, Black Friday, Cyber Monday), we exceeded our engagement goal within the first 7 days.

Results

 
Exceeded Campaign goals over 7 Day holiday rush

 

Awards

 
Webby: Nomination for Advertising, Media & PR Public Service & Activism 2021

 

Credits

Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead

Senior Art Director: Duane Bruton
Copy Editor Jess Dickerson
Illustrator: El'Cesart

Branded Projects

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