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MAX
Audio Stories On the Black Experience Told in Their Own Words

The Challenge

Bring awareness to HBO Max's, "Between the World and Me. 

The Solution

To get people interested in the show, we harnessed the power of HuffPost's audience. We created a multimedia content experience for HuffPost that aimed to connect with readers on an emotional level.

However, with limited time, resources, and different types of content, we had to rethink our approach and focus on the most impactful part of the story. This led us to realize the power of individual voices and the impact of people telling their own stories. By removing unnecessary visuals and distractions, we could focus on the heart of the story.

Role
Senior Art Director

Campaign
Between the World and Me

Type
Audio and Illustration 

Results
Exceeded Campaign goals over the 7-day Thanksgiving Holiday rush

Webby Nomination for Advertising, Media & PR Public Service & Activism 2021

The series features strong-painted portraits with a progressive spirit, utilizing bold typography and painterly brush strokes to convey truth and power.

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Despite publishing this content during the busiest weekend of the year (Thanksgiving, Black Friday, Cyber Monday), we exceeded our engagement goal within the first 7 days.

Credits

Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead

Senior Art Director: Duane Bruton
Copy Editor: Jess Dickerson
Illustrator: El'Cesart

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