MAX
Audio Stories On the Black Experience Told in Their Own Words

The Challenge

Verizon struggled to show how 5G could be used beyond industry solutions. They needed help communicating its real-world applications and how it would enhance entertainment experiences in everyday life.

The Solution

We focused on connecting users to the experience instead of their phones. The top searches give valuable insights into what people care about, such as live entertainment and automated vehicles. Two examples of actual use cases are the audio company Mixhalo and the experimental mechanical test field Mcity, which proved the effectiveness of 5G technology in a new, exciting way.

The approach was to create an elegant solution that efficiently manages videos, interviews, and recordings from different sources. Secondly, ensure that the experience reflects Verizon's new identity while still being recognizable as a Verizon campaign. 

Role
Senior Art Director

Campaign
Between the World and Me

Type
Audio and Illustration 

Results
Exceeded Campaign goals over the 7-day Thanksgiving Holiday rush

Webby Nomination for Advertising, Media & PR Public Service & Activism 2021

The series features strong-painted portraits with a progressive spirit, utilizing bold typography and painterly brush strokes to convey truth and power.

Despite publishing this content during the busiest weekend of the year (Thanksgiving, Black Friday, Cyber Monday), we exceeded our engagement goal within the first 7 days.

Credits

Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Jess Dickerson
Illustrator: El'Cesart