The Challenge
The Solution
Role
Creative Director
Campaign
Discover Personal Loans
Type
Quiz
Results
The quiz completion rate was 85%, demonstrating that users were likely to finish once they interacted with the content. Page View 2.5x over the benchmark.
Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody
Creative Director: Duane Bruton
Design Director (UX): Brad Mead
Copy Editor: Anna Davies