Discover_KeyArt

DISCOVER
A Quiz Determining
Your Financial Personality

The Challenge

Create an interactive article to increase awareness and consideration of Discover Personal Loads for debt consolidation.

The Solution

As debt anxiety reaches a state of cultural fervor, financial reassurance is a commodity. This experience spotlights the need-to-knows for debt, minimizing shame and creating empowering content that allows readers the freedom to take on and tackle their debt. 

By leveraging Discover's brand and adapting it to Yahoo's interface, we created a soothing experience that raises financial awareness. The goal was to help people spend smarter, manage debt better, and save more while helping Discover breakthrough as a trusted lender for debt consolidation and financial health. 

Role
Creative Director

Campaign
Discover Personal Loans

Type
Quiz

Results
The quiz completion rate was 85%, demonstrating that users were likely to finish once they interacted with the content. Page View 2.5x over the benchmark.

 

After taking the quiz, users get actionable tips on playing to their economic strengths.

Considering the stress money can bring, the quiz offers personalized results to give the user financial control. 

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Credit

 
Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody
Creative Director: Duane Bruton 

Design Director (UX): Brad Mead
Copy Editor: Anna Davies

 

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