Mailchimp

A Photo Essay Showcasing Two Small Businesses Journey to Success Using Mailchimp's Marketing Suite

 

Role 
Senior Art Director

Client
Mailchimp 

Type
Video and Photography

01. The  Challange

In this campaign, we used impactful storytelling to show the compelling journey of Small Business Owners from concept to launch, showing challenges and eventual breakthrough successes with the help of Mailchimp and its suite of tools.

02. The Solution

We used custom photography, essential graphics, and bespoke designed elements related to the business owners to draw in readers and give them a front-row seat to their journey. The interactive features enrich the reader's experience as they explore the profiles. Structuring each profile into sections that help present clear takeaways/ advice points from the marketing stories of the featured small business. 

Yahoo's audience is people-first, making this story resonate.

 


The successful campaign resulted in the client's renewal, showcasing the effectiveness of a simple yet impactful subject-driven photo essay.

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Photographer Cody Cutter and I aimed to capture the startup's authentic energy, grit, and warmth. Our goal was to showcase the determination of a small business and immortalize genuine emotions.

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Results

 
Client campaign renewal

 

 
Pageviews 38.8K 

 

 
Unique Audience ratio 89%

 

Credits


Produced: Yahoo Creative Studio

Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Designer: Roemello Agjmurati
Producer: Skyler Finn

Copy Editor: Jess Dickerson
Photography: Cody Cutter

 

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